Forget about using ‘I’, ‘Us’ and ‘We’, it is all about ‘You’.
When writing content for your website, it’s very easy to talk about what you do and what services you provide, but strangely enough, your visitors aren’t interested in you.
The reality is most visitors don’t want to read lots of text about you and your business. Instead, they want to read about what you can do for them.
Website visitors have very short attention spans and they’re very mission-minded, so they’ll want to know how your product or service can benefit them.
So what can you do to address this?
When possible, try to avoid using too many words like ‘I’, ‘Us’ and ‘We’ and instead rewrite your content so that the emphasis is on your visitors by using more words like ‘You’ and ‘Your’ and inform them what you can for them and how it’ll benefit them.
We’ve included a couple of examples below. The first example is what you’d typically find on most web designers websites, the second is our version which lets our visitors know what we can do for them.
A bad example:
We can provide a whole range of websites from simple brochure websites, all the way through to full e-commerce websites or content managed websites.
We have a highly experienced team of skilled web designers and web developers who with many years of experience, this allows us to deliver projects of any scale and complexity, on time and on budget.
Call us today and we’ll be happy to help.
A good example:
A website is one of your most important marketing tools. It’s a fantastic way of delivering content to existing your clients as well as attracting new clients.
Over the years, we’ve worked with clients from many different and interesting industries, so we know what works well and we can use that experience and knowledge to make you a website that looks lovely and performs well.
Whether you’re just starting up you’re a well-established business, we can help you be successful online and achieve your goals.
To get your project started, contact us today.
As you can see, there’s a big difference and while the first version reads well, the second version engages with the visitor and lets them know how hiring a web designer can benefit them.
We hope you’ve found this blog article interesting and if you have any questions, then please contact us.
We’ll soon be adding a new blog article which will cover the right amount of content to include on each page and cover the best use of ‘call to action’ buttons and wording, so stay tuned for that.